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Bodyshop - April 2007

Features

Measuring Customer Satisfaction and Loyalty in the DRP Environment
The line between satisfaction and loyalty is often paper thin, but understanding how satisfaction with the repair process impacts long-term customer loyalty is critical to both repair shops and insurance carriers.

Spraying Waterborne
Same game, new rules. Shops that have converted to waterborne basecoat report that after a few weeks everyone adapts to the new rules of the game, and things return to business as usual. In preparation for your conversion, here's a rundown of the new rules.

Rental Fleet Evolution
Rental car fleets in Canada are no longer the bastion of the Big Three -- GM, Ford and DaimlerChrysler. The variety of vehicles means more choices for customers, especially at the upper end, but may mean higher costs for bodyshops.

Low-Speed, High-Cost Collisions
New test results confirm that current bumper designs aren't keeping damage away from headlights, hoods and grilles in low-speed crashes. The result is that low-speed fender-benders carry a high price tag.

Post-Waterborne, It's Business as Usual
"I wouldn't go back to the old system," says Yvan Constantineau, one of the early adopters of waterborne basecoat.


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