BASF Automotive Refinish today announced that Vitor Margaronis, who started his BASF career in Canada, has been named marketing director for BASF Coatings, North America.
In his new role, Vitor is responsible for directing the marketing activities of the BASF Automotive Refinish, OEM, Industrial and Commercial Transport Systems businesses.
Vitor comes to the BASF North America Coatings team after a 10-year history that began at BASF in Canada.
During his tenure, Vitor has held several management level positions with increasing responsibility in the areas of marketing, finance, logistics operations and project management.
Vitor has a Bachelor of Commerce degree and an MBA in Marketing from McMaster University in Hamilton, Ontario.
"With his deep understanding of BASF businesses, customers and markets, Vitor is an excellent addition to our team. His varied and diverse experiences across BASF position him well for continued success," said Juan Carlos Ordonez, senior vice president, BASF Coatings North America.